-
1 large-scale advertising
рекл., марк. крупномасштабная [массированная\] реклама (проведение рекламной кампании в течение длительного периода с использованием максимального количества средств распространения рекламы)See:Англо-русский экономический словарь > large-scale advertising
-
2 large-scale advertising
Реклама: крупномасштабная рекламаУниверсальный англо-русский словарь > large-scale advertising
-
3 large scale advertising program
крупномасштабная дорогостоящая рекламная программаБольшой англо-русский и русско-английский словарь > large scale advertising program
-
4 large-scale
прил.эк. крупномасштабный, крупный (осуществляемый или осуществляющий что-л. в крупном масштабе)* * * -
5 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
6 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
7 крупномасштабная реклама
Advertising: large-scale advertisingУниверсальный русско-английский словарь > крупномасштабная реклама
-
8 Werbung
Werbung f 1. GEN (infrml) ad; 2. V&M advertisement, advertising, billing, publicity; (infrml) advert (Anzeige, Inserat) • ohne Werbung GEN unadvertised (Produkt) • Werbung machen für V&M advertise for • Werbung treiben V&M advertise* * *f 1. < Geschäft> ad infrml ; 2. <V&M> advertisement, advertising, billing, publicity, Anzeige, Inserat advert infrml ■ ohne Werbung < Geschäft> Produkt unadvertised ■ Werbung machen für <V&M> advertise for ■ Werbung treiben <V&M> advertise* * *Werbung
advertising, advertisement (Br.), propaganda, publicity, promotion (US), copy, (Anwerbung) enrolment, enlistment, recruiting (US), (Aufträge) soliciting, (Stimmen) canvassing, (Verkaufsförderung) sales promotion;
• aggressive Werbung disparaging (knocking, Br., competitive, US) copy, competitive advertising (US);
• anreißerische Werbung puffing advertising (publicity) (Br.), ballyhoo (coll.);
• ansprechende Werbung appealing advertising, advertising appeal;
• anstößige Werbung indecent advertising;
• antizyklische Werbung anticyclical advertising;
• redaktionell aufgemachte Werbung editorial advertisement, editorial (sl.);
• aufklärende Werbung reason-why advertising;
• an ethischen Gesichtspunkten ausgerichtete Werbung ethical advertising;
• belehrende Werbung educational advertising;
• betrügerische Werbung deceptive advertising;
• diskriminierende Werbung discriminatory advertising;
• überregional durchgeführte Werbung nation-wide (across-the-board) advertising;
• einführende Werbung original advertisement;
• eingeblendete Werbung tie-in advertising;
• erzieherische Werbung educational copy;
• firmenbetonte (firmeneigene, institutionelle) Werbung institutional advertising (US);
• fremdsprachige Werbung foreign-language advertising;
• geballte Werbung mass advertising;
• gefühlsbestimmte Werbung sense-appeal copy;
• gelegentliche Werbung opportunity advertising;
• gemeinsame Werbung association (cooperative) advertising;
• auf Massenwirkung gerichtete Werbung mass-emotional appeal;
• auf einen bestimmten Personenkreis gerichtete Werbung selective appeal;
• direkt gestreute Werbung direct advertising;
• gezielte Werbung direct (selective) advertising (advertisement);
• großzügige Werbung large-scale advertising;
• herabsetzende Werbung disparaging (knocking-down, competitive) copy;
• im eigenen Betrieb hergestellte Werbung in-house advertising;
• institutionelle Werbung institutional (US) (goodwill) advertising;
• irreführende Werbung misleading (deceptive) advertisement (advertising);
• kindbezogene Werbung kid appeal;
• kostspielige Werbung expensive advertising;
• lautere Werbung advertising ethics;
• marktschreierische Werbung puffing advertising (Br.);
• massierte Werbung mass advertising;
• nachfassende Werbung follow-up advertising;
• produktbezogene Werbung product advertising;
• redaktionelle Werbung editorial publicity;
• kostenlose redaktionelle Werbung write-up (US), free puff (Br.);
• reißerische Werbung loud publicity, harmless puffing (Br.);
• schwungvolle Werbung dynamic advertising;
• sensationelle Werbung stunt advertising, gimmick (US);
• täuschende Werbung misleading advertising;
• überregionale Werbung national (general, nation-wide) advertising;
• überzogene Werbung persuasive advertising, advertisement puff (Br.), harmless puffing (Br.);
• ungewöhnliche Werbung offbeat advertising;
• ungezielte Werbung non-selective advertising;
• unlautere Werbung unethical advertising;
• unterschwellige Werbung subliminal advertising;
• unterstützende Werbung auxiliary advertising;
• unverlangte Werbung unsolicited advertising;
• unwahre Werbung false advertising;
• zwei miteinander verbundene Werbungen tie-in;
• vergleichende Werbung competitive (comparative) advertising;
• verpuffte Werbung fall-flat advertising;
• in rascher Folge wiederholte Werbung high-pressure advertising;
• wirksamste Werbung advertising pulling the best results;
• zielbewusste Werbung systematic advertising;
• zugkräftige Werbung audience builder, attractive advertising;
• zusätzliche Werbung accessory (supplementary) advertising;
• Werbung bei Aktienkunden stock touting (US);
• Werbung von Arbeitskräften recruiting of labor (US);
• Werbung durch Ausgabe von Warenproben sample advertising;
• Werbung auf Bundesebene national advertising (US);
• Werbung auf dem Bürgersteig pavement advertisement;
• Werbung mit größter Durchschlagskraft advertising pulling the best results;
• Werbung im Einzelhandelsgeschäft point-of-sale (purchase) advertising;
• Werbung innerhalb des Einzelhandelsgeschäfts inside-the-store advertising;
• Werbung in Fachkreisen professional advertising;
• Werbung in Fachzeitschriften trade-paper advertisement;
• Werbung für den Fremdenverkehr tourist advertising;
• Werbung für Gelegenheitskäufe bargain-sale advertising;
• Werbung für Grundstücksbeteiligungen syndicate advertising;
• Werbung für Industrieerzeugnisse industrial advertising;
• Werbung am Kaufort point-of-purchase advertising;
• Werbung mit Kennziffern keyed advertising;
• Werbung beim Kunden direct advertising;
• Werbung im Ladeninnern inside-the-store advertising;
• Werbung mit Lockartikeln bait advertising;
• Werbung in der Luft air advertisement, aerial advertising;
• Werbung für Markenerzeugnisse (Markenartikel) brand advertising;
• Werbung in gedruckten Medien print[ed] advertising;
• Werbung von Mitgliedern membership drive;
• Werbung durch Musterverteilung sampling, free trial, free-gift (novelty) advertising;
• Werbung durch Plakate outdoor (billboard, Br.) advertising;
• Werbung durch Postversand direct-mail promotion (US);
• Werbung mit dem [niedrigen] Preis price advertising;
• Werbung in der Presse press (newspaper) advertising;
• Werbung im Rundfunk broadcast advertising;
• Werbung für Sonderangebote bargain-sale advertising;
• Werbung in der Straßenbahn streetcar advertising;
• Werbung in den Tageszeitungen newspaper advertising;
• Werbung in Verbindung mit einem Fernsehprogramm program(me) advertising;
• [breit gestreute] Werbung für den Verbraucher [large-scale] consumer advertising;
• Werbung am Verkaufsort point-of-purchase advertising;
• Werbung an der Verkaufsstelle point-of-purchase advertising;
• Werbung an einem Verkehrsknotenpunkt head-on position;
• Werbung in eigenen Verkehrsmitteln self-operation;
• Werbung in öffentlichen Verkehrsmitteln travel(l)ing display;
• Werbung am Verkehrsstrom outdoor advertising;
• Werbung durch Verteilung von Geschenkartikeln novelty (free-gift) advertising;
• viel Geld für Werbung ausgeben to advertise in a big way;
• Werbung betreiben to advertise;
• auffällige Werbung betreiben to beat (thump) the drum;
• Werbung durchführen to publicize, to advertise;
• großzügige Werbung veranstalten to advertise widely;
• jem. unverlangt Werbung zusenden (Internet) to spam s. o. -
9 advertizing
сущ.
1) рекламирование
2) рекламное дело
3) публикация объявлений
4) реклама см. тж. announcement advertizing appropriation advertizing association advertizing budget advertising costs advertising expenditures advertising message advertising outlay/expenses advertising program advertising research advertising theme advance advertising anticompetitive view of advertising classified advertising commercial advertising consumer advertising cooperative advertising display advertising electrical advertising follow-up advertising free editorial advertising group advertising illuminated letter advertising large scale advertising program mail-order advertising media advertising national advertizing patent advertising price advertising product advertising procompetition view of advertising publicity-mast advertising reminder advertising selective advertising technical press advertising advertising agent advertising agency advertising campaign advertising drive advertising man advertizing manager advertising media billboard advertising direct-mail advertising institutional advertising low-pressure advertising misleading advertising outdoor advertising permanent poster advertising point-of-purchase advertising puffing advertising subliminal advertising trade advertising transit advertising two-step formal advertising direct-mail advertising direct response advertising Syn: publicityБольшой англо-русский и русско-английский словарь > advertizing
-
10 großzügige Werbung
großzügige Werbung
large-scale advertising -
11 крупное сельское хозяйство
Advertising: large-scale agricultureУниверсальный русско-английский словарь > крупное сельское хозяйство
-
12 крупномасштабная деловая закупка
Advertising: large-scale business buyingУниверсальный русско-английский словарь > крупномасштабная деловая закупка
-
13 крупномасштабная замена
Advertising: large-scale replacementУниверсальный русско-английский словарь > крупномасштабная замена
-
14 крупномасштабная розничная торговля
Advertising: large-scale retailingУниверсальный русско-английский словарь > крупномасштабная розничная торговля
-
15 крупномасштабное распространение
Advertising: large-scale distributionУниверсальный русско-английский словарь > крупномасштабное распространение
-
16 широкомасштабная война
Advertising: large-scale warУниверсальный русско-английский словарь > широкомасштабная война
-
17 grand
grand, e [gʀɑ̃, gʀɑ̃d]1. adjectivea. ( = de haute taille) tall• quand il sera grand [enfant] when he grows up• tu es grand/grande maintenant you're a big boy/girl nowd. (en nombre, en quantité) [vitesse, poids, valeur, puissance] great ; [nombre, quantité] large ; [famille] large, bige. ( = intense) [bruit, cri] loud ; [froid, chaleur] intense ; [vent] strong ; [danger, plaisir, pauvreté] greatf. ( = riche, puissant) [pays, firme, banquier, industriel] leadingg. ( = important) great ; [ville, travail] big• je t'annonce une grande nouvelle ! I've got some great news!h. ( = principal) main• la grande difficulté consiste à... the main difficulty lies in...i. (intensif) [travailleur, collectionneur, ami, rêveur] great ; [buveur, fumeur] heavy ; [mangeur] bigj. ( = remarquable) greatk. ( = de gala) [réception, dîner] grandl. ( = noble) [âme] noble ; [pensée, principe] loftym. ( = exagéré) faire de grandes phrases to voice high-flown sentimentsn. ( = beaucoup de) cela te fera (le plus) grand bien it'll do you the world of good• grand bien vous fasse ! much good may it do you!2. adverb3. masculine nouna. ( = élève) senior boyb. (terme d'affection) viens, mon grand come here, sonc. ( = personne puissante) les grands de ce monde men in high places4. feminine nouna. ( = élève) senior girl5. compounds━━━━━━━━━━━━━━━━━The grandes écoles are competitive-entrance higher education establishments where engineering, business administration and other subjects are taught to a very high standard. The most prestigious include « l'École Polytechnique » (engineering), the three « Écoles normales supérieures » (arts and sciences), « l'ÉNA » (the civil service college), and « HEC » (business administration).Pupils prepare for entrance to the grandes écoles after their « baccalauréat » in two years of « classes préparatoires ». → CLASSES PRÉPARATOIRES CONCOURS ÉCOLE NATIONALE D'ADMINISTRATION* * *
1.
grande gʀɑ̃, gʀɑ̃d adjectif1) ( de dimensions importantes) ( en hauteur) tall; (en longueur, durée) long; ( en largeur) wide; (en étendue, volume) big2) (nombreux, abondant) large, biglaver à grande eau — to wash [something] in plenty of running water [légumes]; to wash [something] down [sol]
3) ( à un degré élevé) [rêveur, collectionneur, ami] great; [tricheur, joueur] big; [buveur, fumeur] heavy4) ( important) [découverte, expédition, nouvelle] great; [date] important; [rôle] major; [problème, décision] bigla grande majorité — the great ou vast majority
5) ( principal) main6) ( de premier plan) [société, marque] leading7) (brillant, remarquable) [peintre, vin, cause] great; [cœur, âme] nobleLouis le Grand — Louis the Great; esprit
les grandes classes — École the senior forms GB, the upper classes US
9) ( qualifiant une mesure) [hauteur, longueur, distance, valeur] great; [pointure, quantité, étendue] large; [vitesse] high10) (extrême, fort) [bonté, amitié, danger, intérêt] great; [bruit] loud; [froid] severe; [chaleur] intense; [vent] strong, high; [tempête] big, violentà grands cris — loudly; cas, remède
11) ( de rang social élevé) [famille, nom] great12) ( grandiose) [réception, projet] grand13) ( emphatique) [mot] big; [phrase] high-soundinget voilà, tout de suite les grands mots — there you go, straight off the deep end
2.
3.
adverbe wideouvrir grand ses oreilles — fig to prick up one's ears
4.
nom masculinles cinq grands — Politique the Big Five
5.
en grand locution adverbialePhrasal Verbs:* * *ɡʀɑ̃, ɡʀɑ̃d grand, -e1. adj1) (= de haute taille) tallIl est grand pour son âge. — He's tall for his age.
2) (= aîné)C'est sa grande sœur. — She's his big sister.
3) (= adulte)Il est assez grand pour... — He's old enough to...
4) (= gros, vaste, large) big, large5) (importance, stature) greatC'est un grand ami à moi. — He's a great friend of mine.
les grandes lignes CHEMINS DE FER — the main lines
6) (ampleur, degré)les grands blessés; Les grands blessés ont été emmenés à l'hôpital en hélicoptère. — The severely injured were taken to hospital by helicopter.
7) (intensif)Ça te fera beaucoup de bien d'être au grand air. — It'll be very good for you to be out in the open air.
2. adv3. nm/f1) (= élève, enfant) big boy, big girlIl est chez les grands maintenant. — He's in the senior school now.
C'est une grande, elle peut y aller seule. — She's a big girl now, she can go on her own.
2) (= personnage)4. nm* * *A adj1 ( de dimensions importantes) ( en hauteur) [personne, arbre, tour, cierge] tall; (en longueur, durée) [bras, enjambée, promenade, voyage] long; ( en largeur) [angle, marge] wide; (en étendue, volume) [lac, ville, salle, trou, édifice, paquet] large, big; [tas, feu] big; ( démesuré) [pied, nez, bouche] big; un homme (très) grand a (very) tall man; un grand homme brun, un homme grand et brun a tall dark man; plus grand que nature larger than life; ouvrir de grands yeux to open one's eyes wide;2 (nombreux, abondant) [famille, foule] large, big; [fortune] large; grande braderie big sale; pas grand monde not many people; faire de grandes dépenses to spend a lot of money; il fait grand jour it's broad daylight; laver à grande eau to wash [sth] in plenty of running water [légumes]; to wash [sth] down [sol]; à grand renfort de publicité with much publicity;3 ( à un degré élevé) [rêveur, collectionneur, travailleur, ami, ennemi, pécheur] great; [tricheur, joueur, lâcheur, idiot] big; [buveur, fumeur] heavy; grand amateur de ballet great ballet lover; c'est un grand timide he's very shy; les grands malades very sick people; c'est un grand cardiaque he has a serious heart condition;4 ( important) [découverte, migration, expédition, événement, nouvelle, honneur] great; [date] important; [rôle] major; [problème, décision] big; ( principal) main; c'est un grand jour pour elle it's a big day for her; une grande partie de la maison a large part of the house; une grande partie des habitants many of the inhabitants; la grande majorité the great ou vast majority; ⇒ scène;5 ( principal) main; le grand escalier the main staircase; le grand problème/obstacle the main ou major problem/obstacle; les grands axes routiers the main ou trunk GB roads; les grands points du discours the main points of the speech; les grandes lignes d'une politique the broad lines of a policy;6 ( de premier plan) Écon, Pol [pays, société, industriel, marque] leading; les grandes industries the big industries;7 (brillant, remarquable) [peintre, œuvre, civilisation, vin, cause] great; [cœur, âme] noble; c'est un grand homme he's a great man; les grands écrivains great authors; un grand nom de la musique a great musician; un grand monsieur du théâtre a great gentleman of the stage; Louis/Pierre le Grand Louis/Peter the Great; les grands noms du cinéma/de la littérature indienne the big names of the cinema/of Indian literature; de grande classe [produit] high-class; [exploit] admirable; ⇒ esprit;8 ( âgé) [frère, sœur] elder; [élève] senior GB, older; ( adulte) grown-up; mon grand frère my elder brother; les grandes classes Scol the senior forms GB, the upper classes US; quand il sera grand when he grows up; mes enfants sont grands my children are quite old; une grande fille comme toi! a big girl like you!; 12 ans! tu es assez grand pour te débrouiller 12 years old! you're old enough to cope;9 ( qualifiant une mesure) [hauteur, longueur, distance, poids, valeur, âge] great; [dimensions, taille, pointure, quantité, nombre, étendue] large; [vitesse] high; [kilomètre, mois, heure] good; il est grand temps que tu partes it's high time you were off ou you went;10 (intense, extrême, fort) [bonté, lâcheté, pauvreté, amitié, chagrin, faim, danger, différence, intérêt] great; [bruit] great, loud; [froid] severe; [chaleur] intense; [vent] strong, high; [tempête] big, violent; avec grand plaisir with great ou much pleasure; dans le plus grand secret in great secrecy; d'une grande bêtise/timidité very ou extremely stupid/shy; à ma grande honte/surprise much to my shame/surprise; sans grand espoir/enthousiasme without much hope/enthusiasm; sans grande importance not very important; il n'y a pas grand mal à cela/à faire there isn't much harm in that/in doing; avoir grand faim/soif to be very hungry/thirsty; avoir grand besoin de to be badly in need of; ça te ferait le plus grand bien it would do you a world of good; à grands cris loudly; ⇒ cas, remède;11 ( de rang social élevé) [famille, nom] great; grande dame great lady; la grande bourgeoisie the upper middle class;12 ( grandiose) [réception] grand; grands projets grand designs; avoir grande allure, avoir grand air to look very impressive;13 ( emphatique) [mot] big; [phrase] high-sounding; un grand merci a big thank you; faire de grands gestes to wave one's arms about; et voilà, tout de suite les grands mots there you go, straight off the deep end.B nm,f1 ( enfant) big boy/girl; Scol senior GB ou older pupil; il a fait ça tout seul comme un grand he did it all by himself like a big boy; il fait le ménage comme un grand he does the housework like a grown-up; pour les grands et les petits for old and young alike;C adv wide; ouvrir grand la bouche to open one's mouth wide; ouvrir tout grand les bras to throw one's arms open; les fenêtres sont grand(es) ouvertes the windows are wide open; ouvrir la porte toute grande to open the door wide; ouvrir grand ses oreilles fig to prick up one's ears; ouvrir tout grand son cœur fig to open one's heart; les bottes chaussent grand the boots are large-fitting; leurs vêtements taillent grand their clothes are cut on the large side; voir grand fig to think big.D nm ( pays) big power; ( entreprise) leader, big name; les grands de ce monde the great and the good; Pol the world's leaders; les cinq grands Pol the Big Five; les grands de l'automobile the top car manufacturers; c'est un grand de la publicité he's big in advertising.E en grand loc adv [ouvrir] wide, completely; faire de l'élevage en grand to breed animals on a large scale; quand ils reçoivent, ils font les choses en grand when they entertain they do things on the grand scale or they really go to town○.grand argentier Hist royal treasurer; hum keeper of the nation's purse, Finance minister; le grand art alchemy; grand banditisme organized crime; grand bassin ( de piscine) main pool; Anat upper pelvis; grand cacatois main royal sail; grand caniche standard poodle; le grand capital Écon big money, big investors pl; grand commis de l'État top civil servant; grand coq de bruyère capercaillie; grand corbeau raven; grand couturier couturier; grand débutant absolute beginner; grand duc Zool eagle owl; grand écart Danse, Sport splits (sg); faire le grand écart to do the splits; le grand écran the big screen; grand électeur ( en France) elector who votes in the elections for the French Senate; ( aux États-Unis) presidential elector; grand ensemble high-density housing complex; la vie dans les grands ensembles high-rise living; grand d'Espagne Spanish grandee; grand foc outer jib; grand frais Météo moderate gale; grand hunier main topsail; grand hunier fixe lower main topsail; grand hunier volant upper main topsail; grand invalide civil, GIC civilian who is registered severely disabled; grand invalide de guerre, GIG Prot Soc ex-serviceman who is registered severely disabled; le grand large Naut the high seas (pl); grand magasin Comm department store; grand maître ( aux échecs) grand master; grand maître de l'ordre des Templiers Hist Grand Master of the Knights Templar; grand mât Naut mainmast; le grand monde high society; le Grand Nord Géog the Far North; Grand Œuvre Great Work; grand officier de la Légion d'Honneur high-ranking officer of the Legion of HonourGB; le Grand Orient the Grand Lodge of France; grand panda giant panda; Grand Pardon Day of Atonement; grand patron Méd senior consultant GB, head doctor US; grand perroquet Naut main topgallant sail; grand prêtre Relig, fig high priest; grand prix Courses Aut, Sport grand prix; le grand public the general public; Comm produit grand public consumer product; grand quart Naut six-hour watch; Grand quartier général, GQG Mil General Headquarters, GHQ; grand quotidien Presse big national daily; grand roque Jeux ( aux échecs) castling long; le Grand Siècle Hist the 17th century (in France); grand teint colourfastGB; grand tétras capercaillie; grand tourisme Courses Aut, Aut GT, gran turismo; le Grand Turc the Sultan; grand veneur Chasse master of the hounds; grande Armée Hist Grande Armée (Napoleon's army); grande Baie Australienne Géog Great Australian Bight; la grande banlieue the outer suburbs (pl); Grande Barrière (de Corail) Géog Great Barrier Reef; la grande bleue the sea; la grande cuisine Culin haute cuisine; grande distribution Écon volume retailing; grand école higher education institution; la Grande Guerre Hist the First World War; grande gueule○ loud mouth○; grande hune Naut maintop; la grande muette the army; la grande muraille de Chine Géog the Great Wall of China; grande personne grown-up, adult; la grande presse Presse the popular dailies (pl); grande puissance Pol superpower; grande roue ( de foire) big wheel GB, Ferris wheel US; grande série Comm mass production; fabriqué en grande série mass-produced; grande surface Comm supermarket; grandes eaux fountains; fig ( pleurs) waterworks; dès qu'on la gronde, ce sont les grandes eaux the minute you tell her off, she turns on the waterworks; grandes lignes Rail main train routes; grandes marées spring tides; grandes ondes Radio long wave (sg); Grandes Plaines Géog Great Plains; les grands blessés the seriously injured; grands corps de l'État Admin senior branches of the civil service; grands espaces Écol open spaces; grands fauves Zool big cats; grands fonds Naut ocean depths; les grands froids the cold of winter; Grands Lacs Géog Great Lakes; grands singes Zool great apes; ⇒ école, voyage.ⓘ Grande école A prestigious third-level institution where admission is usually by competitive entrance examination or concours. Places are much sought after as they are widely considered to guarantee more promising career prospects than the standard university institutions. Many grandes écoles specialize in particular disciplines or fields of study, e.g. ENA, Sciences Po, etc.( féminin grande) [grɑ̃, grɑ̃d] (devant nom masculin commençant par voyelle ou h muet [grɑ̃t]) adjectifA.[ASPECT QUANTITATIF]grand A/B/C capital A/B/Cune grande tour a high ou tall towerun grand fleuve a long ou big riveravoir de grands pieds to have big ou large feetmarcher à grands pas to walk with great ou long strides3. [d'un certain âge - être humain] big[aîné - frère, sœur] big4. [qui dure longtemps] long5. [intense, considérable] greatpendant les grandes chaleurs in high summer, in ou at the height of summerun grand incendie a major ou great firela grande majorité de the great ou vast majority ofils plongent à une grande profondeur they dive very deep ou to a great depth7. [entier]elle m'a fait attendre une grande heure/semaine she made me wait a good hour/a good week9. GÉOGRAPHIE10. ZOOLOGIEB.[ASPECT QUALITATIF]les grands problèmes de notre temps the main ou major ou key issues of our timece sont de grands amis they're great ou very good friendsles grands blessés/brûlés/invalides the seriously wounded/burned/disabled3. [puissant, influent - banque] top ; [ - industriel] top, leading, major ; [ - propriétaire, famille] important ; [ - personnage] great4. [dans une hiérarchie]les grands dignitaires du régime the leading ou important dignitaries of the regime5. [noble]avoir grand air ou grande allure to carry oneself well, to be imposing6. [généralementéreux]il a un grand cœur he's big-hearted, he has a big heart7. [exagéré] biggrands mots high-sounding words, high-flown language8. [fameux, reconnu] greatun grand journaliste a great ou top journalistil ne descend que dans les grands hôtels he only stays in the best hotels ou the most luxurious hotelsle grand film de la soirée tonight's big ou feature filmles grandes dates de l'histoire de France the great ou most significant dates in French history9. HISTOIRE10. [omnipotent, suprême] greatC.[EN INTENSIF]sans grand enthousiasme/intérêt without much enthusiasm/interestsa grande fierté, c'est son jardin he's very proud of ou he takes great pride in his gardenun grand merci à ta sœur lots of thanks to ou a big thank you to your sistercette cuisine a grand besoin d'être nettoyée this kitchen really needs ou is in dire need of a cleantoute la famille au grand complet the whole family, every single member of the familyjamais, au grand jamais je n'accepterai never in a million years will I acceptà sa grande surprise much to his surprise, to his great surprise————————, grande [grɑ̃, grɑ̃d] (devant nom masculin commençant par voyelle ou h muet [grɑ̃t]) nom masculin, nom féminin1. [enfant - d'un certain âge][en appellatif]merci mon grand! thanks, son!allons, ma grande, ne pleure pas! come on now, love, don't cry!comme un grand: je me débrouillerai tout seul, comme un grand/toute seule, comme une grande I'll manage on my own, like a big boy/a big girl[en appellatif]alors, ma grande, tu as pu te reposer un peu? well dear, did you manage to get some rest?[personne de grande taille]pour la photo, les grands se mettront derrière for the photo, tall people ou the taller people will stand at the back————————adverbe1. [vêtement]2. (locution)3. [largement]4. ART————————nom masculin1. PHILOSOPHIE → link=infiniment infiniment2. [entrepreneur, industriel]les grands de l'automobile the major ou leading car manufacturers————————grands nom masculin plurielÉCONOMIE & POLITIQUEles grands [les puissants] the rich (and powerful)les grands de ce monde the people in (positions of) power ou in high places————————en grand locution adverbiale[complètement] on a large scaleil faut aérer la maison en grand the house needs a thorough ou good airinggrande école nom féminingrand ensemble nom masculingrande surface nom fémininThe grandes écoles are relatively small and highly respected higher education establishments. Admission is usually only possible after two years of intensive preparatory studies and a competitive entrance examination. Most have close links with industry. The grandes écoles include l'École des hautes études commerciales or HEC (management and business), l'École polytechnique or l'X (engineering) and l'École normale supérieure (teacher training). -
18 серийное производство
1) General subject: batch production, manufacturing, mass production, produce on the line, repetition work, manufacturing production, production chain, serial production2) Military: batch series line production, large-scale production (напр. оружия)3) Engineering: full production, full-scale production, lot production, quantity production, routine fabrication, serial publication, series fabrication4) Construction: line production, series manufacture5) Railway term: commercialize, production in lot6) Economy: duplicate production, production in lot sizes, production manufacturing, repetitive manufacturing, serial operation, serial work, series manufacturing7) Accounting: production in lots8) Information technology: serial manufacture9) Food industry: batch process10) Mechanics: batch repetition work, batch work, batch-oriented production11) Advertising: batch series production12) Business: batch manufacturing, large output, large quantity manufacture, large-scale manufacture, large-scale manufacturing, large-scale production, mass manufacturing, production run, series production13) Production: volume production14) Industrial economy: serial manufacturing (англ. термин взят из United States Patent No. 5229948)15) Automation: batch( - lot) manufacturing, batch mode, batch processing, batch production work, batchwork, discrete batch manufacturing, mixed operation, mixed production16) Quality control: building in series18) Chemical weapons: batch production/serial production19) Makarov: batch production (партиями), full-scale production (в противовес экспериментальному или опытному), quantity production (в противовес экспериментальному или опытному), series production (партиями)Универсальный русско-английский словарь > серийное производство
-
19 крупномасштабное производство
1) Microbiology: mass production2) Mechanics: large scale production3) Perfume: large-scale fabrication, large-scale production4) Advertising: high-level production5) Business: large quantity manufacture, large-scale manufacturing, scale manufacture, scale production6) Automation: volume productionУниверсальный русско-английский словарь > крупномасштабное производство
-
20 vertragliche Großabfindungen für Manager
vertragliche Großabfindungen für Manager
golden parachutes;
• Großabfindungenabnahme industrial consumption, quantity (heavy) buying;
• Großabfindungenabnehmer bulk (heavy, quantity) buyer, large user, large[-scale] customer, outlet;
• Großabfindungenabschluss large contract;
• Großabfindungenaktionär principal (controlling, major) shareholder (stockholder, US);
• freundliche Großabfindungenaktionäre white knights;
• industrielle Großabfindungenanlagen large-scale industrial units;
• Großabfindungenanleger big investor;
• Großabfindungenanzeige display advertising;
• Großabfindungenaufkauf engrossing;
• Großabfindungenauftrag large (tall, volume, major) order, (Börse) big ticket order;
• umfangreiche Großabfindungenaufträge heavy orders;
• Großabfindungenbank big bank (banking house);
• Großabfindungenbankwesen large-scale (group, US) banking;
• Großabfindungenbauer large farmer;
• Großabfindungenbaustelle large building site;
• Großabfindungenbehälter verladen to handle containers;
• Großabfindungenbetrag-Scheckeinzugsverfahren (GSE) large-value cheque collection procedure.Business german-english dictionary > vertragliche Großabfindungen für Manager
См. также в других словарях:
ADVERTISING — In few modern industries have Jews had greater influence than in advertising, and this applies particularly in America. It has even been suggested that Jewish advertising men are responsible for the wide scope and shape of the modern advertising… … Encyclopedia of Judaism
Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… … Wikipedia
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Foreign celebrity advertising — is a popular form of advertising in parts of Asia, Eastern Europe and Latin America. The phenomenon is most pronounced when English speaking celebrities do print advertisements or commercials for a non English speaking market.RationaleAmerican… … Wikipedia
Large Group Awareness Training — The term Large Group Awareness Training (LGAT) refers to training offered by some groups in what some call the human potential movement. By using LGAT techniques, these providers claim to (among other things) increase self awareness and bring… … Wikipedia
Large-group awareness training — LGAT redirects here. For the former airport with ICAO code LGAT , see Ellinikon International Airport. Large group awareness training (LGAT) refers to activities usually offered by groups linked with the human potential movement[1] which claim to … Wikipedia
Tobacco advertising — Part of a series on Tobacco … Wikipedia
Fast food advertising — is the promotion of fast food products and ventures through a variety of media. Fast food advertising campaigns are not as highly regulated as some other products, such as those imposed on alcohol advertising, but there are often public calls for … Wikipedia
Economy of scale — Economies of scale are the cost advantages that a firm obtains due to expansion. Economies of scale may be utilized by any size firm expanding its scale of operation. The common ones are purchasing (bulk buying of materials through long term… … Wikipedia
Search advertising — In Internet Marketing, Search Advertising is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search engine advertising services, ads can also be placed on Web pages with other… … Wikipedia
Rizla — RizLa+ (known commonly as Rizla ) is a brand of papers in which tobacco or marijuana is rolled to form cigarettes or joints, respectively.Rizla rolling papers are available in a range of thicknesses and sizes, indicated by the colour of the… … Wikipedia